An online retail customer needs daily promotional email content to generate with minimal time
spent on creation. Their service contract includes building a custom dynamic template for this
purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the
customer's daily promotional email? Choose 3 answers
Answer:A, B, D
Question — (Multiple Choices)
A retail company needs to create journeys that will target subscribers based on website behavior.
They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3
answers
Answer:B, D, E
Question — (Single Choice)
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all
print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
Answer:A
Question — (Multiple Choices)
A retail company's database of record resides at a 3rd - party company that also keeps track of
purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an "Email ID," which is a numeric field that represents both the business unit and
email address.
The company now wants to be able to send real - time Welcome emails to people (newly registered
website users) who provide their email address in exchange for getting 10% off their first order, and
ensure this send is connected to "Email ID" in the database.
What key issue should be addressed?
Choose 3 answers
Answer:A, B, C
Question — (Single Choice)
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails
sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend
What action should be taken to increase subscriber engagement?
Choose 2 answers
Answer:
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